Integrated web estimator to view the catalog and calculate square footage and budget.
Mobile app to configure quoting plans, manage your savings and payments, and track your progress.
Integrated web estimator to view the catalog and calculate square footage and budget.
Mobile app to configure quoting plans, manage your savings and payments, and track your progress.
Integrated web estimator to view the catalog and calculate square footage and budget.
Mobile app to configure quoting plans, manage your savings and payments, and track your progress.
Users have two mobile phones: one for calls and messages, and the other for other functions. Furthermore, they frequently change devices and phone numbers, which complicated registration and password recovery. We solved this problem with a personal access code.
The language had to be adapted to Mexican Spanish, and to better connect with the user and the business model, we transformed the entire "payment" experience into a "savings" concept, thus fostering greater motivation toward the goal.
The physical experience, already operating in a more manual manner, required reinforcing trust in the digital process. That's why we incorporated elements such as a digital identifier that humanizes and facilitates contact with the installer.
Users have two mobile phones: one for calls and messages, and the other for other functions. Furthermore, they frequently change devices and phone numbers, which complicated registration and password recovery. We solved this problem with a personal access code.
The language had to be adapted to Mexican Spanish, and to better connect with the user and the business model, we transformed the entire "payment" experience into a "savings" concept, thus fostering greater motivation toward the goal.
The physical experience, already operating in a more manual manner, required reinforcing trust in the digital process. That's why we incorporated elements such as a digital identifier that humanizes and facilitates contact with the installer.
Users have two mobile phones: one for calls and messages, and the other for other functions. Furthermore, they frequently change devices and phone numbers, which complicated registration and password recovery. We solved this problem with a personal access code.
The language had to be adapted to Mexican Spanish, and to better connect with the user and the business model, we transformed the entire "payment" experience into a "savings" concept, thus fostering greater motivation toward the goal.
The physical experience, already operating in a more manual manner, required reinforcing trust in the digital process. That's why we incorporated elements such as a digital identifier that humanizes and facilitates contact with the installer.
Complete redesign from scratch during a critical phase, with delays and unmet expectations. (I entered this project at an advanced stage, with a considerable delay and an initial design that fell short of expectations.)
Remote management and coordination of the design team between Spain and Mexico.
Assumed Product Manager roles to clarify processes, unlock key decisions, and prioritize features.
Implemented an agile, parallel, and flexible approach to meet tight deadlines.
Complete redesign from scratch during a critical phase, with delays and unmet expectations. (I entered this project at an advanced stage, with a considerable delay and an initial design that fell short of expectations.)
Remote management and coordination of the design team between Spain and Mexico.
Assumed Product Manager roles to clarify processes, unlock key decisions, and prioritize features.
Implemented an agile, parallel, and flexible approach to meet tight deadlines.
Complete redesign from scratch during a critical phase, with delays and unmet expectations. (I entered this project at an advanced stage, with a considerable delay and an initial design that fell short of expectations.)
Remote management and coordination of the design team between Spain and Mexico.
Assumed Product Manager roles to clarify processes, unlock key decisions, and prioritize features.
Implemented an agile, parallel, and flexible approach to meet tight deadlines.
I entered this project at a critical stage, with a significant delay and a design that didn't meet expectations. My main responsibility was to redesign the project from scratch and assume complete management of the design team, coordinating a designer in Mexico from Spain. I also took on Product Manager roles to clarify processes, ask key questions, and unblock issues that the business team hadn't considered. All of this was done within a very tight deadline of just one month, which turned this challenge into an intense exercise in leadership, remote management, and speed of execution.
Given the circumstances, I opted for a flexible and pragmatic approach: instead of sequential phases, we worked on research, definition, and design in parallel, approaching the project through functional flows. This allowed us to move forward at high speed and adapt our work on the fly, taking advantage of the time difference to gain time and meet the sprints. Furthermore, having an active pilot project gave us real data to validate and adjust solutions with greater confidence.
I entered this project at a critical stage, with a significant delay and a design that didn't meet expectations. My main responsibility was to redesign the project from scratch and assume complete management of the design team, coordinating a designer in Mexico from Spain. I also took on Product Manager roles to clarify processes, ask key questions, and unblock issues that the business team hadn't considered. All of this was done within a very tight deadline of just one month, which turned this challenge into an intense exercise in leadership, remote management, and speed of execution.
Given the circumstances, I opted for a flexible and pragmatic approach: instead of sequential phases, we worked on research, definition, and design in parallel, approaching the project through functional flows. This allowed us to move forward at high speed and adapt our work on the fly, taking advantage of the time difference to gain time and meet the sprints. Furthermore, having an active pilot project gave us real data to validate and adjust solutions with greater confidence.
I entered this project at a critical stage, with a significant delay and a design that didn't meet expectations. My main responsibility was to redesign the project from scratch and assume complete management of the design team, coordinating a designer in Mexico from Spain. I also took on Product Manager roles to clarify processes, ask key questions, and unblock issues that the business team hadn't considered. All of this was done within a very tight deadline of just one month, which turned this challenge into an intense exercise in leadership, remote management, and speed of execution.
Given the circumstances, I opted for a flexible and pragmatic approach: instead of sequential phases, we worked on research, definition, and design in parallel, approaching the project through functional flows. This allowed us to move forward at high speed and adapt our work on the fly, taking advantage of the time difference to gain time and meet the sprints. Furthermore, having an active pilot project gave us real data to validate and adjust solutions with greater confidence.
“For me, having you on the team means peace of mind. If Reyes is on a project, it will get done, and it will get done right.”
Leo, Project Manager