A friendly, optimistic, and digital brand designed to connect with senior audiences through accessibility and joy.
Built around the conceptual territory “the community that gives you more life”, it reflects the genuine aspirational benefit the brand offers its users.
The logo features a freer stroke in the letter “L”, which becomes the core graphic element of the entire identity, the thread that connects us. This visual element conveys movement, connection, and vitality.
A verbal identity was also developed to speak both to users and their children, the key buyer personas, ensuring the brand connects with everyone it is meant to reach.
The result is a bright orange brand full of energy, ready to support older adults and help combat loneliness.
A friendly, optimistic, and digital brand designed to connect with senior audiences through accessibility and joy.
Built around the conceptual territory “the community that gives you more life”, it reflects the genuine aspirational benefit the brand offers its users.
The logo features a freer stroke in the letter “L”, which becomes the core graphic element of the entire identity, the thread that connects us. This visual element conveys movement, connection, and vitality.
A verbal identity was also developed to speak both to users and their children, the key buyer personas, ensuring the brand connects with everyone it is meant to reach.
The result is a bright orange brand full of energy, ready to support older adults and help combat loneliness.
A friendly, optimistic, and digital brand designed to connect with senior audiences through accessibility and joy.
Built around the conceptual territory “the community that gives you more life”, it reflects the genuine aspirational benefit the brand offers its users.
The logo features a freer stroke in the letter “L”, which becomes the core graphic element of the entire identity, the thread that connects us. This visual element conveys movement, connection, and vitality.
A verbal identity was also developed to speak both to users and their children, the key buyer personas, ensuring the brand connects with everyone it is meant to reach.
The result is a bright orange brand full of energy, ready to support older adults and help combat loneliness.
Casal TV turns time spent in front of the television into an active, social, and community-driven experience.
Users report feeling emotionally better, more accompanied, and more connected to the world around them.
The service offers an accessible technological alternative that does not require a computer, making digital integration easier for older adults.
Casal TV turns time spent in front of the television into an active, social, and community-driven experience.
Users report feeling emotionally better, more accompanied, and more connected to the world around them.
The service offers an accessible technological alternative that does not require a computer, making digital integration easier for older adults.
Casal TV turns time spent in front of the television into an active, social, and community-driven experience.
Users report feeling emotionally better, more accompanied, and more connected to the world around them.
The service offers an accessible technological alternative that does not require a computer, making digital integration easier for older adults.
Gathering insights through interviews and participation in pilot meetings to empathize with older adults and their children, and to understand the real use of the service.
Design of conceptual routes that convey energy and dynamism without appearing childish or exaggerated.
Creation of the logo and the brand’s visual universe, with practical applications for web and social media.
Comprehensive project management, including roadmap definition and client coordination.
Gathering insights through interviews and participation in pilot meetings to empathize with older adults and their children, and to understand the real use of the service.
Design of conceptual routes that convey energy and dynamism without appearing childish or exaggerated.
Creation of the logo and the brand’s visual universe, with practical applications for web and social media.
Comprehensive project management, including roadmap definition and client coordination.
Gathering insights through interviews and participation in pilot meetings to empathize with older adults and their children, and to understand the real use of the service.
Design of conceptual routes that convey energy and dynamism without appearing childish or exaggerated.
Creation of the logo and the brand’s visual universe, with practical applications for web and social media.
Comprehensive project management, including roadmap definition and client coordination.
Older adults spend an average of seven hours a day in front of the television. The TV is the most present device in their daily lives, but it is often used in a passive and solitary way. This prolonged routine, without interaction or stimulation, contributes to sedentary lifestyles and social isolation.
In Spain, 64% of older adults experience unwanted loneliness. Unwanted loneliness and social isolation are complex and growing social issues that create vulnerability and have significant effects on both physical and mental health, including anxiety, depression, chronic stress, and increased risk of mortality.
Older adults spend an average of seven hours a day in front of the television. The TV is the most present device in their daily lives, but it is often used in a passive and solitary way. This prolonged routine, without interaction or stimulation, contributes to sedentary lifestyles and social isolation.
In Spain, 64% of older adults experience unwanted loneliness. Unwanted loneliness and social isolation are complex and growing social issues that create vulnerability and have significant effects on both physical and mental health, including anxiety, depression, chronic stress, and increased risk of mortality.
Older adults spend an average of seven hours a day in front of the television. The TV is the most present device in their daily lives, but it is often used in a passive and solitary way. This prolonged routine, without interaction or stimulation, contributes to sedentary lifestyles and social isolation.
In Spain, 64% of older adults experience unwanted loneliness. Unwanted loneliness and social isolation are complex and growing social issues that create vulnerability and have significant effects on both physical and mental health, including anxiety, depression, chronic stress, and increased risk of mortality.
